PM Point of View

PMs deal with multiple stakeholders - the executives who commission the project; the project team who implements it; and the end users/recipients. They all have needs, requirements and limits. The better you can negotiate these competing concerns, the more fluidly your project will run, and the more effective your outcomes will be. If done well, the resolution will yield more than either party anticipated. Three experts discuss the approaches, strategies and tools to enhance your negotiation skills.

Listen, learn, and get a free PDU!

PDU Information

Use the following information in PMI’s CCRS system to register the PDUs for this podcast:

  • PDU Category: Online or Digital Media
  • Provider Number: 4634
  • PDU Claim Code: 4634L71UP5
  • Activity Number: PMPOV0071
  • PDUs for this episode: 1

About the Speakers:

Major General Mari K. Eder, retired U.S. Army Major General, is a renowned speaker and author, and a thought leader on strategic communication and leadership.   She has served as Director of Public Affairs at the George C. Marshall European Center for Security Studies and as an adjunct professor and lecturer in communications and public diplomacy at the NATO School and Sweden’s International Training Command.  She speaks and writes frequently on communication topics in universities and for international audiences.

Her book “Leading the Narrative: The Case for Strategic Communication,” is published by the Naval Institute Press.  

Dean W. M. Leslie is a Circuit Mediator for the U.S. Court of Appeals for the Second Circuit and an Adjunct Professor of law at New York Law School.  Previously, he served as a Senior Settlement Coordinator and a Court Attorney for the New York State Supreme Court, where he designed and implemented a court-annexed mediation program under the mandate of the Commercial Division Advisory Council and Chief Judge’s Task Force on Commercial Litigation in the 21st Century, 

Myles Miller is the CEO and Founder of LEADUP, LearningBreaks and SUCCESSHQ, international training and success development companies He is the radio host of "Myles of Success," and has over 30 years’ experience in the project management field, across multiple industries including retail, defense, state and federal government, international countries and hospitality.

Direct download: 71._The_Art_of_Negotiation.mp3
Category:general -- posted at: 9:00am EST

When you think of Project Management, do the terms Marketing and Branding come to mind? Maybe they should. In order to survive in today’s fast-paced environment, with its accelerated rate of change, organizations need to pay attention to staying connected and staying relevant. PMs are well positioned to evaluate external perceptions as well as pick up on internal cues that can be indicators of the overall health of an organization.

As you will learn in this episode of PM Point of View®, the techniques and tools of marketing and branding can be very useful, especially when it comes to communication, and identifying and understanding your stakeholders. PMs who know how to read the internal/external signs, and understand how to address them, are more valuable than ever. 

Listen, learn, and get a free PDU!

PDU Information

Use the following information in PMI’s CCRS system to register the PDUs for this podcast:

  • PDU Category: Online or Digital Media
  • Provider Number: 4634
  • PDU Claim Code: 4634DJ9EXJ
  • Activity Number: PMPOV0070
  • PDUs for this episode: 1

About the Speakers:

Mark DeVito is President of a creative agency called Beyond Definition. With over 20 years of  experience leading brand-centric campaigns and creative content strategies, his reputation as a sharp-meets-savvy force is stronger than ever. Mark brings his unique expertise, strategic thinking and creative cohesion to his clients' challenges by guiding teams to translate relevant data into memorable experiences.

Laura Genovese, founder of Genovese Consulting, focuses her business and career on association and nonprofit management. She partners with growth-oriented, change-agent organizations that are working to enhance or create something stellar for their members—working alongside them to strategically and intentionally achieve their goals and vision. 

Jonathan David Lewis is the author of Brand vs Wild, a Forbes contributor, and a brand survival expert at McKee Wallwork + Co. As partner and strategy director at MW+C, Jonathan led his firm to be recognized by as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards.

Direct download: 70._Marketing_Branding__Strategic_Survival.mp3
Category:general -- posted at: 9:00am EST

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